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Sunway Lagoon unveils new attraction signifying its confidence in the tourism industry

Category: News Published: Monday, 05 December 2022
The Wild Wild West-themed night park will utilise the unrealised potential for advancements in both business and pleasure travel.

Sunway Group's Sunway Lagoon theme park has unveiled a brand-new night attraction, the Wild Wild West-themed night park, which includes a miniature cow barn and a variety of attractions and activities.

The setting up of the new theme park is a collaboration with Farm Fresh Bhd, the largest dairy producer in Malaysia.

According to Kong Beng Kuin, chief financial officer and head of business development for Sunway Theme Parks, this partnership is yet another example of Sunway Lagoon's audacious and ambitious push into the Asian edutainment market.

He said that by fusing Farm Fresh's cutting-edge educational features with Sunway Lagoon's multifaceted elements, the relationship will help align the fundamental strengths of both parties for long-term development and create a completely new way of thinking about learning.

Additionally, it will contribute to economic development while utilising the unrealised potential for advancements in both business and pleasure travel, he said.

"This partnership signifies our confidence in the dairy and tourism industry. It is a practical step forward towards our next milestone, which is to provide a more tailored experience to a new generation of knowledge-hungry adventurers while maintaining our environmental conservation efforts," Kong said.

The new night theme park will complement Sunway Lagoon's existing attractions, which have over 90 attractions spread across 88 acres, providing the ultimate theme park experience in six adventure zones — water park, amusement park, wildlife park, extreme park, scream park, and Nickelodeon lost lagoon.

Farm Fresh's group managing director and group chief executive officer, Loi Tuan Ee, expressed excitement about showcasing its "ladies" home more intimately and taking edutainment to a new level.

Since Farm Fresh's debut at Universiti Putra Malaysia in Serdang, he said the company has attracted crowds of guests who fully immerse themselves in the farmhouse atmosphere.


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